Lake Como has been a popular retreat for aristocrats and wealthy people since Roman times, and a very popular tourist attraction with many artistic and cultural gems. It has many villas and palaces such as Villa Olmo, Villa Serbelloni, and Villa Carlotta. Many famous people have had and have homes on the shores of Lake Como. In 2014, The Huffington Post called it the most beautiful lake in the world for its microclimate and environment with prestigious villas and villages.